Media Minute: The power of anecdotes
By Jerry Brown, APR
You can tell the story of last week’s events in Boston with a broad brush: Explosion. Shock. Photos of the two hats. High-speed chase. Daylong search. And the capture.
But it’s the personal anecdotes — the hero in the cowboy hat, personal information about the victims or add your favorite example here — that fill in the details and add depth and poignancy to the story.
Every one of us was touched by one or more of these personal anecdotes that emerged as the events of last week unfolded. And each of us has our personal collection of these stories that we remember from last week’s events.
Some of these details are shared — things we read or saw on TV. Some are more personal, based on being in Boston or knowing someone who was.
But here’s my point: You recognize the high-level, broad-brush version I outlined above. But it’s the smaller, personal-interest stories that had the biggest impact for most of us.
Anecdotes are powerful storytelling tools. They humanize your story. Use them whenever you can to humanize your story and make it more interesting.
That’s my two cents’ worth. What’s yours?
Listen to Jerry’s Tips for Telling Your Story every Tuesday at 11:05 a.m., Mountain Time, on the Experience Pros Radio Show, KLZ 560AM in Denver or at www.560thesource.com on the Internet. Missed it on the air? Listen to the archives. And check out Jerry’s content-focused blog at www.JerryBrownPR.com.