Comments for Monday Morning Media Minute http://jerrybrownpr.com/mediaminuteblog Weekly media tips you can read in a minute or so. Tue, 04 Sep 2012 19:43:26 +0000 hourly 1 Comment on Media Minute: Skip the Spin by Jerry Brown http://jerrybrownpr.com/mediaminuteblog/2012/09/04/media-minute-skip-the-spin/comment-page-1/#comment-42087 Tue, 04 Sep 2012 19:43:26 +0000 http://pr-impact.com/mediaminuteblog/?p=1617#comment-42087 I agree, Rosanne. I hate those terms as well, especially when people want to apply them to me.

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Comment on Media Minute: Skip the Spin by Rosanne Gain http://jerrybrownpr.com/mediaminuteblog/2012/09/04/media-minute-skip-the-spin/comment-page-1/#comment-42086 Tue, 04 Sep 2012 19:26:45 +0000 http://pr-impact.com/mediaminuteblog/?p=1617#comment-42086 Well said Jerry. I cringe when I hear the term “spin meister’ or “spin doctor” Love this part of your MMMM: “My job is to help my clients tell their story clearly and credibly to the audiences important to them.”
Thanks

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Comment on Media Minute: No Comment! by Jerry Brown http://jerrybrownpr.com/mediaminuteblog/2012/07/30/media-minute-no-comment/comment-page-1/#comment-38644 Mon, 30 Jul 2012 16:06:13 +0000 http://pr-impact.com/mediaminuteblog/?p=1572#comment-38644 Thanks, Pam. I’m always a little surprised by how much pushback I get on this issue. And how often I hear people, including some PR pros with a lot of experience, insisting you shouldn’t ever say no comment.

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Comment on Media Minute: No Comment! by Pamela Atherton http://jerrybrownpr.com/mediaminuteblog/2012/07/30/media-minute-no-comment/comment-page-1/#comment-38641 Mon, 30 Jul 2012 15:56:04 +0000 http://pr-impact.com/mediaminuteblog/?p=1572#comment-38641 Jerry… I couldn’t agree with you more! I do quite a bit of media training, and what I find is that people want to use “no comment” when they are unprepared. But one should never be unprepared!

As you suggest, policies and guidelines should be established within the company, and then with the media. Then when a situation comes up, everyone feels comfortable and is not caught off-guard.

Good post!

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Comment on Media Minute: 3 Stages of Retraction by John Wren http://jerrybrownpr.com/mediaminuteblog/2012/07/09/media-minute-3-stages-of-retraction/comment-page-1/#comment-36581 Mon, 09 Jul 2012 17:36:05 +0000 http://pr-impact.com/mediaminuteblog/?p=1553#comment-36581 Very interesting analysis, Jerry, thanks!

I’ve had experience being the media contact for a large organization that was under fire. One of the lessons I learned was how helpful it is to bounce ideas off an outside PR expert like you before making any sort of a response with the media. Nothing is ever off the record, and what is said can and will be held against you.

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Comment on Media Minute: You’re Not Special by John Wren http://jerrybrownpr.com/mediaminuteblog/2012/06/18/media-minute-youre-not-special/comment-page-1/#comment-35129 Mon, 18 Jun 2012 16:10:40 +0000 http://pr-impact.com/mediaminuteblog/?p=1513#comment-35129 Thanks Jerry, again very interesting and helpful. I really appreciate you sending these out each Monday, good way to start my week!

The authors of 37 Signals book about startup “Rework”, which I like a lot, agree with your third point, they say it’s a good idea to pick a fight. http://37signals.com/rework

Our friend Robert Schwab has pointed out recently that both the Republicans and the Democrats are tripping all over each other trying to shovel more money into the Small Business Administartion pit. I’ve take pot shots at the SBA over the last couple of decades, maybe it’s time for me to make a clear statement.

How about this, a bumper sticker that says “Friends don’t let friends/ talk with the SBA” and a media release that tells why the IDEA Cafe has been offered as an alternative to the SBA for nearly two decades. Now might be a great time to do this, we are adopting some of the words from the new book “Just Start” that talks about the new research-base startup approach Babson College uses. What do you think? http://meetup.com/SBCC-Startup-Workshops

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Comment on Media Minute. Your Story: Just Tell It by John Wren http://jerrybrownpr.com/mediaminuteblog/2012/06/11/media-minute-your-story-just-tell-it/comment-page-1/#comment-34344 Mon, 11 Jun 2012 16:31:40 +0000 http://pr-impact.com/mediaminuteblog/?p=1507#comment-34344 Very helpful Jerry, something I have been putting off. Thanks!

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Comment on Media Minute: Ambushed! Now What? by John Wren http://jerrybrownpr.com/mediaminuteblog/2012/06/04/media-minute-ambushed-now-what/comment-page-1/#comment-33610 Mon, 04 Jun 2012 16:31:05 +0000 http://pr-impact.com/mediaminuteblog/?p=1489#comment-33610 Here’s what I think, Jerry:

When there is bad news of any kind, seems to me the best response is to ASAP create a written statement, then deliver it at a press conference. Answer any and all questions. Was there Q&A when Coffman’s statement was released? I’m not sure.

Then to stand by that statement is the best policy, especially in a political campaign. Voters realize there is only so much time and that it is better invested talking about real issues. The reporter who keeps pressing ends up looking foolish, which seems to me is the case in this instance.

For philosophical discussion, Kyle Clark should attend a Socrates Cafe. 🙂 http://meetup.com/Denver-Socrates-Cafe

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Comment on Media Minute: Are you committed to your story? by Jerry Brown http://jerrybrownpr.com/mediaminuteblog/2012/05/21/media-minute-are-you-committed-to-your-story/comment-page-1/#comment-32502 Mon, 21 May 2012 21:12:35 +0000 http://pr-impact.com/mediaminuteblog/?p=1478#comment-32502 Thanks, Rosanne. Managing expectations is a big one for sure.

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Comment on Media Minute: Are you committed to your story? by Rosanne Gain http://jerrybrownpr.com/mediaminuteblog/2012/05/21/media-minute-are-you-committed-to-your-story/comment-page-1/#comment-32487 Mon, 21 May 2012 16:21:29 +0000 http://pr-impact.com/mediaminuteblog/?p=1478#comment-32487 Jerry, this is spot on! Managing expectations is one of the biggest challenges we face as PR folks. There are so many “pull quotes” in this MMMM – good stuff!

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