Stop! Don’t Read This!
By Jerry Brown, APR
Public Relations Counsel
Actually, I hope you will. But I wanted to get your interest. And just saying “I hope you’ll read this” didn’t sound compelling.
So, I asked you not to read it. And hoped you’d be curious enough to want to know why.
If you’ve gotten this far, it worked. At least for you.
What’s the point? When putting your story into writing, your headline and lead paragraph have just one purpose: Grab our attention and lure us to keep reading.
After that, you need to make the rest of what you say interesting enough to make the time we’ve spent reading what you wrote worthwhile.
That’s what your nut paragraph is all about. But that’s a story for another day. If you don’t want to wait, drop me a line or give me a call to chat about it.
We all have stories to tell. Do you need help telling yours?
Jerry Brown, APR, is a public relations professional and former journalist who helps clients get their stories heard, understood and remembered. Need help telling your story? You can reach Jerry at 303-594-8016 | jerry@JerryBrownPR.com.