Presentation Tip: Present Naked
Today’s tip from JerryBrownPR’s storytelling tips on the Experience Pros Radio Show
By Jerry Brown, APR
Public Relations Consultant
Don’t worry. You can keep your clothes on. Presenting naked is a term used by Garr Reynolds in his latest book, The Naked Presenter: Delivering Powerful Presentations With or Without Slides.
As he describes it, “presenting naked means connecting and engaging with an audience, whether three people or three thousand, in a way that is direct, honest and clear.”
How do you do that? Don’t deliver a “speech.” Have a conversation with your audience.
If you have the option of doing so, get out from behind the lectern and move around. Make eye contact. Do everything you can to break through that invisible wall separating speaker and audience.
Be human. Be vulnerable. Be yourself.
Fear of speaking in front of an audience is a common phobia. The fear comes from viewing the experience as a performance. If you need to perform, it’s important not to make mistakes.
So, don’t perform. Talk with your audience. That doesn’t mean you have to engage in a two-way conversation, although that’s a good idea if your material lends itself to a dialogue.
“Think of your presentation as a ‘large conversation’ instead of a performance or speech,” Reynolds suggests in his book. That’s good advice.
Having a conversation with your audience isn’t about winging it. You need to prepare. You need to know your material so well that you can deliver it without constantly referring to your notes.
But make your audience feel they’re listening to a real, live human being who’s in the room with them. And let your audience know that you know they’re real, live human beings in the room with you.
Don’t deliver a speech. Talk to them.
That’s my two cents’ worth. What’s yours?
Jerry Brown, APR, is a public relations professional and former journalist. He specializes in helping clients develop the content they need to tell their stories. He also helps them develop strategies for getting their stories heard, understood and remembered. And he provides media training and presentation coaching for clients who need to tell their stories to reporters or in front of an audience. 303-594-8016 | jerry@JerryBrownPR.com.
Listen to Jerry’s Tips for Telling Your Story every Tuesday at 11:05 a.m., Mountain Time, on the Experience Pros Radio Show on KLZ 560AM in Denver or at www.560thesource.com on the Internet. Missed it on the air? Listen to the archived tips.