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Storytelling Tip: You can’t convince everyone

 

Storytelling Tip: You can’t convince everyone
Today’s tip from JerryBrownPR’s storytelling tips on the Experience Pros Radio Show

By Jerry Brown, APR
Public Relations Consultant
www.JerryBrownPR.com

Storytelling Tip: You can’t convince everyoneWhether you’re discussing politics, religion or why we should buy what you’re selling, you can’t convince everyone. And it’s usually a mistake to try.

Any time you’re trying to be persuasive, it’s a good idea to focus on:

  • Your supporters. They’re looking for reasons to help you.
  • The undecided. These are the people you’re trying to convince. If they’re interested in what you’re talking about, they’re looking for help in deciding what to do or believe. Focus most of your attention on this group because this is where your efforts are likely to have the biggest impact.
  • Persuadable skeptics/opponents. There usually are people who are skeptical or opposed to what you have to say, but are persuadable. It’s worth putting some effort into convincing them. But don’t spend all of your time with them. You’ll probably have to work hard for each convert. That time may be better spent trying to persuade the truly undecided.

And there’s almost always a group of people who simply aren’t buying what you’re selling. No matter how hard you try, you’re not going to convince them. So, don’t try.

We all see the world through a lens that tells us we’re right about the things we believe. And most of us want to help the rest of the world find the truth we think we already know.

A common mistake is to keep adding more arguments to what we’re saying because we think we can convince even the diehard skeptics by making just one more point.

But adding too many arguments may actually turn off people who would have been persuaded to support you if you had made one less point. And time you spend trying to persuade the unpersuadable is time you’re not spending with the people who are persuadable.

Don’t waste your time trying to convince everyone. It’s a losing proposition.

That’s my two cents’ worth. What’s yours?

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Jerry Brown, APR, is a public relations professional and former journalist. He specializes in helping clients develop the content they need to tell their stories. He also helps them develop strategies for getting their stories heard, understood and remembered. And he provides media training and presentation coaching for clients who need to tell their stories to reporters or in front of an audience. 303-594-8016 | jerry@JerryBrownPR.com.

Listen to Jerry’s Tips for Telling Your Story every Tuesday at 10:05 a.m., Mountain Time, on the Experience Pros Radio Show on KLZ 560AM in Denver or at www.560thesource.com on the Internet. Missed it on the air? Listen to the archived tips.

Get Your Story Heard, Understood and Remembered

 

Get Your Story Heard, Understood and Remembered
Today’s tip from JerryBrownPR’s Tips for Telling Your Story on the Experience Pros Radio Show
Listen to the Radio Version

By Jerry Brown, APR
Public Relations Counsel
www.JerryBrownPR.com

Get Your Story Heard, Understood and RememberedI often describe what I do as getting your story heard, understood and remembered. But what does that mean? And what do you need to do to get your story heard, understood and remembered?

Get your story heard

It doesn’t matter how good your message is if the people you’re trying to reach don’t see it or hear it.

There was a time when getting a story published in your local newspaper or advertising in your local newspaper and on the three or four local TV stations blanketed your local market.

And national advertisers could reach most Americans by advertising on the three national TV networks.

With the Internet, hundreds of cable channels, video games and all the other entertainment and information outlets competing for our attention, it’s a little harder today to reach everyone. And you may not even care about reaching everyone. You want to reach those of us who are potential customers for what you’re selling.

Another challenge in getting your story heard is that we’re all bombarded daily with thousands of marketing messages. So, we’ll tune your message out unless you deliver it in a way that’s interesting enough for us to pay attention to it.

To get your story heard, your challenge is to figure out who your audience is, how to reach them and how to deliver your message in a way that they’ll be interested enough to pay attention.

Get your story understood

Do you know what your message is? Can you say it in about 15 seconds? If you don’t understand your own message how do you expect the rest of us to understand it?

The 15-second rule is about making sure your message is simple enough for the rest of us to understand it. The longer it takes you to explain your message, the less likely the rest of us are to understand it.

Keep it simple. Sounds easy. But it isn’t. It’s easy to take a simple idea and make it complicated. People do that all the time. It’s much harder to take a complicated idea and explain it simply. That’s your challenge when crafting your message.

Get your story remembered

You reached your audience and they understand what you had to say. Congratulations. But it won’t do you any good if they don’t remember it. Giving us a reason to care about what you said will make us more likely to remember it. Making your message visual and concrete (instead of abstract) also makes it easier to remember.

Having a message is easy. We all have at least one. Getting it heard, understood and remembered is the challenge.

That’s my two cents’ worth. What’s yours?

————-

Jerry Brown, APR, is a public relations professional and former journalist. He specializes in helping clients develop the content they need to tell their stories. He also helps them develop strategies for getting their stories heard, understood and remembered. And he provides media training and presentation coaching for clients who need to tell their stories to reporters or in front of an audience. 303-594-8016 | jerry@JerryBrownPR.com.

Listen to Jerry’s Tips for Telling Your Story every Tuesday at 11:05 a.m., Mountain Time, on the Experience Pros radio show on KLZ 560AM in Denver or at www.560thesource.com on the Internet.

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Contact Jerry

Jerry@JerryBrownPR.com | 303.594.8016