Selling Requires Telling (Your Story)
By Jerry Brown, APR
Public Relations Counsel
The quote about selling what you sell to stay in business comes from an article last week by sales professional Chuck Crenshaw of RevenueMaxSalesSystem.com. The article lists the three basic options, including sales, for generating more cash for your business.
As Chuck pointed out, if you’re not generating enough cash to grow your business — or even stay in business — you’ll probably want to focus on selling more.
How do you that? One place to start is by making sure you’re telling your story properly.
What problem do you solve for your customers? What need of theirs do you meet? How do you make their lives simpler, happier better? How do you make their businesses more successful?
Coming up with the answers to the questions in that list is a good starting point for your story.
Ultimately, of course, you want to tell your story in a way that benefits you. But the surest way to make sure your story benefits you is to tell us how it benefits us.
Chuck and I are part of the Operations Team of the Entrepreneurial Community Online, better known as ECO. In the weeks and months ahead, we’ll be tag-teaming one another with blog posts designed to help you be more successful.
Chuck will offer sales tips. I’ll focus on messaging and branding — telling your story. Linda Hughes, ECO’s founder and social media maven, will share some insights about using social media to spread your message and attract customers. She’s up next week with some thoughts about using social media to target your audience. We have other team members you’ll meet later.
We hope you’ll find our advice helpful. We invite you to offer comments, ask questions, join the conversation. And, of course, we’re available to work with you if you need help from one or more members of our team.
I’ll be back with another storytelling tip as part of this conversation in a few weeks. In the meantime, watch for Linda’s article next week and tips from other members of our team in the weeks ahead.
Jerry Brown, APR, is a public relations professional and former journalist. He specializes in helping clients develop the content they need to tell their stories. He also helps them develop strategies for getting their stories heard, understood and remembered. And he provides media training and presentation coaching for clients who need to tell their stories to reporters or in front of an audience. 303-594-8016 | jerry@JerryBrownPR.com.
Listen to Jerry’s Tips for Telling Your Story every Tuesday at 11:05 a.m., Mountain Time, on the Experience Pros Radio Show on KLZ 560AM in Denver or at www.560thesource.com on the Internet. Missed it on the air? Listen to the archived tips.