Storytelling Tip: What do you want to be known for?
By Jerry Brown, APR
Public Relations Consultant
That’s a good place start when figuring out what you want your brand to be.
It’s also a good place to start any time you tell your story.
Until you understand what you want to be known for, you don’t know what to include in your story to convince us to buy what you’re selling.
Do you want to be known as the best? The cheapest? For giving the best service?
Or do you want to be known for all of the above? Careful, if you said yes to this last question. Try being all things to all people and you may end up failing to deliver on any of it.
Are you selling a Honda Civic? Or a BMW Series 7? Honda Civic buyers are looking for different things than someone buying a BMW Series 7. And the sales pitches need to be dramatically different.
The buyers for the Civic and the Series 7 aren’t just looking for different things. They’re different people. Until you understand who you want to be known by, you don’t know who to talk to.
Choose what you want to be known for based on what you do best. Choose who you want to be known by based on who will be interested in what you want to be known for.
And keep the answers to those two questions clearly in mind when telling your story.
Jerry Brown, APR, is a public relations professional and former journalist who helps clients get their stories heard, understood and remembered. Need help telling your story? You can reach Jerry at 303-594-8016 | jerry@JerryBrownPR.com.