Storytelling Tip: Cross out the wrong words

Storytelling Tip: Cross out the wrong words

By Jerry Brown, APR
Public Relations Counsel

Mark Twain“Writing is easy,” Mark Twain once said. “All you have to do is cross out the wrong words.”

Sometimes, it doesn’t hurt to take out a few of the right words as well.

What you leave out when telling your story is as important as what you put in. Because what you take out, puts more emphasis on what you leave in.

Instead of trying to make one more point, make one less point.

Once you’ve finished your first draft, go back and see what you can take out. And keep doing that until taking anything more out starts cutting into the real meat of your story.

Editing is an important element of writing. Don’t skip it. And be ruthless when deciding what to cut.

We all have stories to tell. Do you need help telling yours?


Jerry Brown, APR, is a public relations professional and former journalist who helps clients get their stories heard, understood and remembered. Need help telling your story? You can reach Jerry at 303-594-8016 |

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