If a story is not about the hearer . . .


If a story is not about the hearer . . .

By Jerry Brown, APR
Public Relations Counsel

If a story is not about the hearer, he will not listen.“Of course, people are interested only in themselves. If a story is not about the hearer he will not listen. And I here make a rule — a great and lasting story is about everyone or it will not last. The strange and foreign is not interesting – only the deeply personal and familiar.” — John Steinbeck

Who is your story about? You? Or your audience?

If it’s not about them, they won’t hear or remember it.

Yes, but . . . Is that what you’re thinking? Aren’t there exceptions? Those travel articles about faraway, exotic places, for example. Aren’t they about the strange and foreign?

Yes, they are. But we read them to imagine going there. We put ourselves into the story.

Find a way to put your audience into your story. Or they won’t hear you. Or remember.

We all have stories to tell. Do you need help telling yours?


Jerry Brown, APR, is a public relations professional and former journalist who helps clients get their stories heard, understood and remembered. Need help telling your story? You can reach Jerry at 303-594-8016 |

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