Storytelling Tip: Actions speak louder than words
By Jerry Brown, APR
Public Relations Consultant
A highly successful publicist once told me that his knack for getting getting lots of publicity for his clients and their products was a two-edged sword.
“Getting a lot of attention for a good product is powerful,” he said. “But getting a lot of attention for what turns out to be a bad product can be devastating because we put it into the spotlight.”
It doesn’t matter how well you tell your story if you don’t live up to what you say.
In fact, not living up to what you say makes it harder to get believed the next time you have something to say. And the more attention you get for words you don’t live up, the harder it’ll be for you to be believable the next time around.
So, pay attention to your words when telling your story. But pay even more attention to what you do to live up to them.
We all have stories to tell. Do you need help telling yours?
Jerry Brown, APR, is a public relations professional and former journalist who helps clients get their stories heard, understood and remembered.
Need help telling your story? You can reach Jerry at 303-594-8016 | jerry@JerryBrownPR.com.