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Writing tip: Make your story about me

 

Writing tip: Make your story about me

By Jerry Brown, APR
Public Relations Counsel
www.JerryBrownPR.com

Writing tip: Make your story about me“Great stories happen to those who can tell them.” So says Ira Glass, host of the public radio show This American Life and one of the great story tellers of our time.

If other people aren’t interested in your story, it’s boring. It doesn’t matter how good you think it is. In fact, your story may be interesting to one audinece and not to another. The audience that counts is the one you’re trying to reach.

I sometimes tell people I’m boring as a stump. But I have the good fortune to be surrounded by interesting people. So, that makes my life interesting. That usually comes across as a joke line. But there’s more truth to it than I like to admit sometimes.

What does that have to do with telling a great story? If your story is boring — which is to say your audience isn’t interested in what you have to say — chances are you’re making the common mistake of making your story about you.

Why is that a mistake? Because everyone’s favorite subject is me. Not you. Me.

So make your story about me, the audience. Not about you, the storyteller.

Why should we care about what you have to say? Figure out the answer to that question and focus on it as you tell your story.

Your story will be be a lot more interesting to the people you’re trying to reach. And if you give us a really good reason to care about what you have to say, you’ll tell a great story.

We all have stories to tell. Do you need help telling yours?

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Jerry Brown, APR, is a public relations professional and former journalist who helps clients get their stories heard, understood and remembered. Need help telling your story? You can reach Jerry at 303-594-8016 | jerry@JerryBrownPR.com.

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