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Storytelling Tip: The more you leave out

 

Storytelling Tip: The more you leave out

By Jerry Brown, APR
Public Relations Consultant
www.JerryBrownPR.com

Storytelling Tip: The more you leave out“The more you leave out, the more you highlight what you leave in.”

I’d like to claim credit for that thought. But it’s a quote from an English novelist named Henry Green. I didn’t know who he was, either. You can Google him.

Many, perhaps most, of us have a tendency to say more than we need to. Those extra words don’t make your message stronger. They make it flabby. Like those extra inches around my waistline.

That’s why editing is an essential part of writing. Done properly, it turns so-so writing into good or even great writing.

Good editing is ruthless when it needs to be. And hands off when it needs to be. But it’s an essential step if you want to tell your story well.

Or, as Michelangelo once said: “Carving is easy. You just go down to the skin and stop.” It’s the same with telling your story. Say what’s essential and stop.

We all have stories to tell. Do you need help telling yours?

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Jerry Brown, APR, is a public relations professional and former journalist who helps clients get their stories heard, understood and remembered. Need help telling your story? You can reach Jerry at 303-594-8016 | jerry@JerryBrownPR.com.

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