Storytelling Tip: Getting Down to One Idea


Storytelling Tip: Getting Down to One Idea

By Jerry Brown, APR
Public Relations Consultant

Storytelling Tip: Getting Down to One IdeaWhat’s the one thing you want your audience to hear, understand and remember?

If you’re like me, getting down to a single message can be hard.  You’re not sure which one your audience will find most interesting. So, you want to throw in a few others for good measure.

The problem is that throwing too many messages at your audience is confusing. They don’t know what you’re trying to tell them. You’ll be helping them understand what you want them to hear if you choose just one. And one message is easier to understand and remember than several.

The NFL playoffs are in full swing. They offer a good model for choosing your one message.

As I write this, eight teams are entering the weekend as playoff contenders. Only four will be left when the weekend is over. Only two of the four will be left after next weekend. And only one will emerge as the Super Bowl champion.

You can do the same thing.

List all the messages you’d like to consider for your story.

Then eliminate half of them. Pick the ones you’re willing to let go of first. Then keep going.

Once you’ve cut the list in half, do it again. And keep doing it until you’re down to one.

That’s your winner. That’s your one message for your story.

That doesn’t mean the other messages are gone forever. It just means they didn’t make the cut for the story you’re telling today.

And if you’re rooting for a team in the playoffs, I hope it wins — unless, of course, you’re rooting against my team.

We all have stories to tell. Do you need help telling yours?


Jerry Brown, APR, is a public relations professional and former journalist who helps clients get their stories heard, understood and remembered. Need help telling your story? You can reach Jerry at 303-594-8016 |

Comments are closed.

Denver PR Firm, APR Credentials
JerryBrownPR member of South Metro Denver Chamber of Commerce

Contact Jerry | 303.594.8016