Storytelling Tip: Break it up
By Jerry Brown, APR
Public Relations Consultant
I’m not suggesting you break up with your spouse or lover. I am suggesting you break your story up — especially if it’s packed with a lot of information.
Don’t overwhelm your audience by trying to say too much all at once.
If you do many PowerPoint presentations, you’ve probably heard the suggestion that breaking one information-loaded slide into two or three slides can make your presentation stronger — and easier for your audience to understand.
It’s no different when telling your story in writing. Or with videos.
I’m working on a video project for a client. The original plan was to produce a single video.
We could have put all his messages into one video. But it would have been too long. We’ll end up instead with four one-minute videos, each making a single point. The four parts are much stronger broken apart than they would have been lumped together.
When you’re getting to know someone, you generally share information back and forth in increments — not in one overwhelming data dump.
You’re telling your story to help your audience get to know you or something about your business. Doing that in bite-sized pieces usually is more effective than trying to say it all at once.
We all have stories to tell. Do you need help telling yours?
Jerry Brown, APR, is a public relations professional and former journalist who helps clients get their stories heard, understood and remembered. Need help telling your story? You can reach Jerry at 303-594-8016 | jerry@JerryBrownPR.com.