Writing tip: Write around it


Writing tip: Write around it

By Jerry Brown, APR
Public Relations Consultant

Storytelling tip: Write around itWrite around it. It’s a useful concept I learned as a young reporter.

You find yourself on deadline. Have to turn in your story. And there’s a hole in it: A question you don’t know the answer to.

Do you guess? Not a good idea. You might guess wrong. And end up having to do a correction the next day. Doing that too often isn’t good for job security in a newsroom.

Whether you work in a newsroom or not, deadlines are a fact of life for most of us. And sometimes those deadlines come before we’re 100 percent ready to tell the story we’re telling that day.

Do you make something up? Guess? Fill the page with empty words designed to make it look like you have something worth saying when you don’t (remember those essay questions and term papers in school)? Lie?

Those are all bad alternatives. Sometimes the best you can do is write around it. Say what you have to stay while steering clear of something you don’t know or don’t want to discuss.

Let’s face it. Writing around an issue usually isn’t a great thing to do. And it isn’t something you want to do a lot. But, given the alternatives, it sometimes is the best choice you have.

So, do it when you have to. But don’t overdo it if you want to keep your credibility intact.

We all have stories to tell. Do you need help telling yours?


Jerry Brown, APR, is a public relations professional and former journalist who helps clients get their stories heard, understood and remembered. Need help telling your story? You can reach Jerry at 303-594-8016 |

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