Storytelling tip: Sentence fragments are okay
By Jerry Brown, APR
Public Relations Consultant
We learned some things in school worth ignoring at times in the real world.
For example, we learned not to use sentence fragments. Good advice. Most of the time.
But short sentences and small words make your writing more readable. Easier to understand. And easier to remember. An occasional fragment can help, too.
We usually write in sentences. More likely to use fragments when we talk. Most of us are able to say what we mean when we talk. And make ourselves understood. But we clutter things up with bigger words and longer sentences when we write.
Formal language is important in some writing. Academic papers, for example.
But it’s usually not necessary when writing about your business. Talk on paper. The goal is to communicate. To make it as easy as possible for your audience to understand what you’re saying. And, you hope, buy what you’re selling.
Misspelled words and grammatical errors can kill your credibility. But you can ignore the rules of grammar. Sometimes. In fact, you should.
We all have stories to tell. Do you need help telling yours?
Jerry Brown, APR, is a public relations professional and former journalist who helps clients get their stories heard, understood and remembered. Need help telling your story? You can reach Jerry at 303-594-8016 | jerry@JerryBrownPR.com.