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Archive for October 2014

Writing Tip: Do You Know Too Much?

 

Writing Tip: Do You Know Too Much?

By Jerry Brown, APR
Public Relations Counsel
www.JerryBrownPR.com

Writing Tip: Do You Know Too Much?When it comes to telling your story, sometimes you know too much for your own good.

What’s the problem? When you know a lot, you may be tempted to include too much information in your story — to the point that the rest of us have trouble understanding what your story is. We can’t see your forest because of all the trees you’ve put in front of us.

I frequently warn clients not to let the facts get in the way of their story. I’m not suggesting they play fast and loose with the truth. I’m suggesting they avoid sharing so many facts that they forget to tell the rest of us a story we can understand and remember.

It’s easy to take something that’s simple and make it complicated. People do that all the time. And it’s really tempting to make your story complicated when you know too much. The temptation is to add all the exceptions and caveats to your generalizations. And to make just one more point in an effort to persuade us to buy what you’re selling.

It’s much harder to take something that’s complicated make it simple. And some people resist doing it. They equate simplifying your story with dumbing it down.

I’m not suggesting you dumb down your story. I am suggesting you simplify it.

Pare your message down to its essence. And craft it in a way that will attract our interest. Make sure we can see your “forest,” not just a collection of “trees.”

All those facts you want to share with us? Save them to share over time, once you know what part of your story we’re interested in exploring.

We all have stories to tell. Do you need help telling yours?

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Jerry Brown, APR, is a public relations professional and former journalist who helps clients get their stories heard, understood and remembered. Need help telling your story? You can reach Jerry at 303-594-8016 | jerry@JerryBrownPR.com.

Writing tip: Write around it

 

Writing tip: Write around it

By Jerry Brown, APR
Public Relations Consultant
www.JerryBrownPR.com

Storytelling tip: Write around itWrite around it. It’s a useful concept I learned as a young reporter.

You find yourself on deadline. Have to turn in your story. And there’s a hole in it: A question you don’t know the answer to.

Do you guess? Not a good idea. You might guess wrong. And end up having to do a correction the next day. Doing that too often isn’t good for job security in a newsroom.

Whether you work in a newsroom or not, deadlines are a fact of life for most of us. And sometimes those deadlines come before we’re 100 percent ready to tell the story we’re telling that day.

Do you make something up? Guess? Fill the page with empty words designed to make it look like you have something worth saying when you don’t (remember those essay questions and term papers in school)? Lie?

Those are all bad alternatives. Sometimes the best you can do is write around it. Say what you have to stay while steering clear of something you don’t know or don’t want to discuss.

Let’s face it. Writing around an issue usually isn’t a great thing to do. And it isn’t something you want to do a lot. But, given the alternatives, it sometimes is the best choice you have.

So, do it when you have to. But don’t overdo it if you want to keep your credibility intact.

We all have stories to tell. Do you need help telling yours?

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Jerry Brown, APR, is a public relations professional and former journalist who helps clients get their stories heard, understood and remembered. Need help telling your story? You can reach Jerry at 303-594-8016 | jerry@JerryBrownPR.com.

Storytelling tip: Sentence fragments are okay

 

Storytelling tip: Sentence fragments are okay

By Jerry Brown, APR
Public Relations Consultant
www.JerryBrownPR.com

Storytelling tip: Sentence fragments okaySentence fragments. They’re okay. Occasionally. Just don’t overdo them.

We learned some things in school worth ignoring at times in the real world.

For example, we learned not to use sentence fragments. Good advice. Most of the time.

But short sentences and small words make your writing more readable. Easier to understand. And easier to remember. An occasional fragment can help, too.

We usually write in sentences. More likely to use fragments when we talk. Most of us are able to say what we mean when we talk. And make ourselves understood. But we clutter things up with bigger words and longer sentences when we write.

Formal language is important in some writing. Academic papers, for example.

But it’s usually not necessary when writing about your business. Talk on paper. The goal is to communicate. To make it as easy as possible for your audience to understand what you’re saying. And, you hope, buy what you’re selling.

Misspelled words and grammatical errors can kill your credibility. But you can ignore the rules of grammar. Sometimes. In fact, you should.

We all have stories to tell. Do you need help telling yours?

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Jerry Brown, APR, is a public relations professional and former journalist who helps clients get their stories heard, understood and remembered. Need help telling your story? You can reach Jerry at 303-594-8016 | jerry@JerryBrownPR.com.

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