Storytelling tip: Make it visual


Storytelling tip: Make it visual

By Jerry Brown, APR
Public Relations Consultant

Storytelling tip: Make it visualWe’ve all heard the cliche: A picture is worth a thousand words.

But that’s only part of the story. Because it implies pictures are substitutes for words. Good images can do more than that. They can also add impact to your words.

I spent the first 20 years of my career as a print journalist. It was all about words. Most of the stories I wrote ran without pictures. Newspapers ran some pictures, but most of their stories were limited to text and a headline. The headline’s job was to grab your attention so you would read the words.

Today’s digital word is far more visual. Facebook, blogs, websites all lend themselves to images. Newspapers, what’s left of them, use far more pictures.

The rest of us should follow their example. I include an image with every blog post I write. I try to include an image with every Facebook post. PowerPoint presentations use as many images and few words as possible. I’m always looking for images to include with what I write.

We can take pictures with our phones. Buy professional photography dirt cheap from stock-photo services. And add them to what we write with a mouse click or two.

So, tell me a story. Make it about me. Keep it simple. And make it visual.

We all have stories to tell. Do you need help telling yours?


Jerry Brown, APR, is a public relations professional and former journalist who helps clients get their stories heard, understood and remembered. Need help telling your story? You can reach Jerry at 303-594-8016 |

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