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Storytelling Tip: Don’t give up. The beginning is always the hardest.

 

Storytelling Tip: Don’t give up. The beginning is always the hardest.

By Jerry Brown, APR
Public Relations Consultant
www.JerryBrownPR.com

Storytelling Tip: Don’t give up. The beginning is always the hardest.There’s nothing worse than coming in during the middle of a story. But sometimes that’s a good place to start when you’re putting your story together.

I’m not suggesting you start in the middle of your story when your audience is there to read or listen to it. That’s usually a bad idea.

But getting started is often the hardest part of putting your thoughts onto paper — or a computer screen.

Back in my days as a reporter, I often knew what the story was about. But it could take forever to come up with the right lead.

One way around that: Start by writing the middle of the story — the details of what you have to say. Then come back to the lead when the right one pops into your head. For me, that usually happens while the story is taking shape. But sometimes the lead is the last thing I write.

“Don’t give up. The beginning is always the hardest.” I don’t know who first came up with that quote. But it’s often true when it comes to telling your story. Getting started can be the hardest part.

So, start in the middle — if you need to — when crafting your story. But start at the beginning when the rest of us are there to hear it.

We all have stories to tell. Do you need help telling yours?

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Jerry Brown, APR, is a public relations professional and former journalist who helps clients get their stories heard, understood and remembered. Need help telling your story? You can reach Jerry at 303-594-8016 | jerry@JerryBrownPR.com.

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