Storytelling Tip: Use Short sentences
By Jerry Brown, APR
Public Relations Consultant
According to the American Press Institute, reader comprehension is 100 percent if your sentences average eight words or fewer.
Double that to 20 words per sentence and comprehension drops to 80 percent.
By the time you get to 30 words a sentence, your audience will miss half of what you say.
So, keep your sentences short. Use short, simple words for the same reason.
And breaking long paragraphs into short ones adds more white space. That, too, makes what you write more readable.
One way to make your sentences shorter: Look for ways to turn commas into periods.
We all have stories to tell. Do you need help telling yours?
Jerry Brown, APR, is a public relations professional and former journalist who helps clients get their stories heard, understood and remembered. Need help telling your story? You can reach Jerry at 303-594-8016 | jerry@JerryBrownPR.com.