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Archive for July 2014

Storytelling Tip: Write. Rewrite. Edit. Rinse and Repeat.

 

Storytelling Tip: Write. Rewrite. Edit. Rinse and Repeat.

By Jerry Brown, APR
Public Relations Consultant
www.JerryBrownPR.com

Storytelling Tip: Write. Rewrite. Edit. Rinse and Repeat.Do you rewrite what you’ve written? And then edit it? And then do some more editing. If not, you’re probably not telling your story as well as you could.

Here’s how Tom Coyne, who teaches creative writing at St. Joseph’s University in Philadelphia, put it in an article sent to me by a friend:

“Revision is what separates the pros from the part-timers. Non-writers have some imagination of a writer who sits at a typewriter, crossing out or adding a word every few pages, and finally writing The End and firing up a cigar. That’s a fiction no one will buy. Writers slog through draft after draft after draft after draft . . . being a real writer is more about being a real re-rewriter than anything else.”

Is writing hard? Here’s what Coyne says about that: “Of course it’s hard. It’s pounding your head on a granite countertop hard. It’s a soul-crushing, salvation-stealing, staring-into-the-abyss endeavor rife with rejection, self-loathing and unshakable self-doubt.”

Or, as the late journalist and screenwriter Gene Fowler once put it: “Writing is easy. All you do is sit staring at a blank sheet of paper until beads of blood form on your forehead.”

Whether you’re writing your story yourself or have hired someone like me to write it for you, expect to go through some editing. Editing is a key part of writing.

And don’t be afraid to ask a professional writer you’ve hired to make changes. Sometimes people are reluctant to do that because they think they’ll hurt my feelings — or the feelings of whoever they’ve hired.

You’re not going to hurt my feelings. The goal is to get to the best version of your story. Editing and rewriting are part of that process. A good writer wants your feedback. If you’ve hired us, our job is to help you tell your story in a way that you’re happy with.

So, whether you do it yourself or hire someone else to write it for you, editing and rewriting are essential to getting to the best version of your story.

We all have stories to tell. Do you need help telling yours?

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Jerry Brown, APR, is a public relations professional and former journalist who helps clients get their stories heard, understood and remembered. Need help telling your story? You can reach Jerry at 303-594-8016 | jerry@JerryBrownPR.com.

Storytelling Tip: Use Short sentences

Storytelling Tip: Use Short sentences

By Jerry Brown, APR
Public Relations Consultant
www.JerryBrownPR.com

Storytelling Tip: Use Short sentencesI love short sentences. You should, too. Why? Because they make your story easier to understand. And easier to remember.

According to the American Press Institute, reader comprehension is 100 percent if your sentences average eight words or fewer.

Double that to 20 words per sentence and comprehension drops to 80 percent.

By the time you get to 30 words a sentence, your audience will miss half of what you say.

So, keep your sentences short. Use short, simple words for the same reason.

And breaking long paragraphs into short ones adds more white space. That, too, makes what you write more readable.

One way to make your sentences shorter: Look for ways to turn commas into periods.

We all have stories to tell. Do you need help telling yours?

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Jerry Brown, APR, is a public relations professional and former journalist who helps clients get their stories heard, understood and remembered. Need help telling your story? You can reach Jerry at 303-594-8016 | jerry@JerryBrownPR.com.

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