Storytelling Tip: More than one way to tell your story
By Jerry Brown, APR
Public Relations Consultant
I’ve watched three movies about Iwo Jima over the past couple weeks — two directed by Clint Eastwood and a 1949 movie starring John Wayne. I enjoyed all three. But they were all quite different.
Eastwood’s two movies tell the story of Iwo Jima from the opposing sides. Letters from Iwo Jima tells the story from the Japanese side. Flags of Our Fathers tells the story from the American side and focuses on the men brought back from Iwo Jima to the United States for a heroes’ tour to sell war bonds. The John Wayne movie, The Sands of Iwo Jima, is about a group of Marines sent to Iwo Jima. But the battle of Iwo Jima is almost incidental to that version.
If you’re like many of us, you have more than one audience for your story. And those audiences may have different reasons for being interested in what you do or sell.
That’s why it’s so important to understand your objective and your audience before telling your story. Because the way you tell it will be different depending on differences in who you’re trying to reach and what you want them to do.
We all have stories to tell. Do you need help telling yours?
Jerry Brown, APR, is a public relations professional and former journalist who helps clients get their stories heard, understood and remembered. Need help telling your story? You can reach Jerry at 303-594-8016 | jerry@JerryBrownPR.com.