Storytelling Tip: Leave them wanting more


Storytelling Tip: Leave them wanting more
Today’s tip from JerryBrownPR’s storytelling tips on the Experience Pros Radio Show

By Jerry Brown, APR
Public Relations Consultant

Storytelling Tip: Leave them wanting moreThere’s an old show business adage that says you should leave them wanting more.

That’s good advice for telling your story, too.

Tell us what we need to know to understand what you’re talking about and grab our interest. But don’t try to answer every single question we may have.

If you try to answer every question every person will have, you’ll end up telling many of us more than we want to know, which means we’ll quit listening to your story before you’re done telling it. That’s usually means we’ve lost interest in what you have to say.

In show business, leaving your audience wanting more means they’ve had a good time. They’re more likely to come back. Or recommend your show to their friends.

It’s the same way when telling your story. If I’m interested enough to want to know more, I’m more likely to start a conversation with you. And then you can answer my questions without boring the people who don’t care about I want to know.

Telling your story shouldn’t be the end of our conversation. It should the catalyst that begins our conversation.

That’s my two cents’ worth. What’s yours?


Jerry Brown, APR, is a public relations professional and former journalist. He specializes in helping clients develop the content they need to tell their stories. He also helps them develop strategies for getting their stories heard, understood and remembered. And he provides media training and presentation coaching for clients who need to tell their stories to reporters or in front of an audience. 303-594-8016 |

Listen to Jerry’s Tips for Telling Your Story every Tuesday at 10:05 a.m., Mountain Time, on the Experience Pros Radio Show on KLZ 560AM in Denver or at on the Internet. Missed it on the air? Listen to the archived tips.

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