Storytelling Tip: End Strong


Storytelling Tip: End Strong
Today’s tip from JerryBrownPR’s storytelling tips on the Experience Pros Radio Show

By Jerry Brown, APR
Public Relations Consultant

Storytelling Tip: End strongWe’ve all heard that it’s important to grab your audience right out of the chute with a strong beginning. But you need a strong ending, too — especially when you’re telling your story in front of an audience.

Your closing is the last thing your audience will hear. So, give them something to remember.

If you want your audience to pay attention to what you say, you need to grab their attention at the outset. But don’t stop there. Keep them interested. And end strong. A strong close gives your audience something to think about on their way out.

Your audience is most likely to remember what you say at the opening and the close of your presentation. So start with a bang and end with a bang.

Some suggestions for ending strong:

  • End with a story that makes your main point. Stories are powerful. And putting a strong closing story in the longer story you tell with your presentation will help drive your point home.
  • Summarize your main points. Better yet, add a reason why the points you made are important to your audience. You’ve told us what you want us to know in your presentation. Close with the so what.
  • Engage our emotions. Stories that appeal to our emotions are more memorable than stories based purely on logic. So, close with an emotional appeal if it fits your story.
  • Surprise us. Our brains are hard wired to pay attention to things that surprise or startle us. It’s a great way to grab your audience’s attention up front. It’s also a good way to get our attention as you close. “That little boy I just told you about . . . the one who struggled with (fill in the blank)? That was me. And here’s what my struggle taught me . . .”
  • Deliver a call to action. You’ve told us what you want us to know. Now, what can we do about it?

That’s my two cents’ worth. What’s yours?


Jerry Brown, APR, is a public relations professional and former journalist. He specializes in helping clients develop the content they need to tell their stories. He also helps them develop strategies for getting their stories heard, understood and remembered. And he provides media training and presentation coaching for clients who need to tell their stories to reporters or in front of an audience. 303-594-8016 |

Listen to Jerry’s Tips for Telling Your Story every Tuesday at 10:05 a.m., Mountain Time, on the Experience Pros Radio Show on KLZ 560AM in Denver or at on the Internet. Missed it on the air? Listen to the archived tips.

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