Storytelling Tip: Find your own voice
Today’s tip from JerryBrownPR’s storytelling tips on the Experience Pros Radio Show
By Jerry Brown, APR
Public Relations Consultant
So, when telling your story it’s important to find and use your own voice.
How do you want the rest of us to perceive you? What do you want to be known for? Do you want to be known for having the best product or the lowest prices? Do you want to be known for products that are consistent and always the same or for products that are each their own unique creation? Are you the consummate professional? Or a creative but quirky genius who comes up with great ideas that someone else implements?
Stephen Covey defines voice as the overlapping of the four parts of our nature — body, mind, heart and spirit. And he suggests asking these questions to find your voice:
- What are you good at?
- What do you love doing?
- What need can you serve?
- What is life asking of you? What gives your life purpose?
When it comes to positioning yourself in the world of business, I’d alter those questions a bit.
- Who do you want to be known by? Those are your customers or prospective customers.
- What do you want to be known for? This is how you differentiate yourself from your competition.
- What’s your public persona, your public personality? Celebrities and entertainers sometimes develop public personas that are much different than who they are in private. For the rest of us, there probably shouldn’t be much if any difference between our public and private personas. Know who you are and be that person.
- How can you serve the rest of us? What problem do you solve or what opportunity do you create that will make us want to do business with you?
Imitation may be the sincerest form of flattery. But speaking with your own voice is the best way to tell your story. Be yourself, not someone else.
That’s my two cents’ worth. What’s yours?
Jerry Brown, APR, is a public relations professional and former journalist. He specializes in helping clients develop the content they need to tell their stories. He also helps them develop strategies for getting their stories heard, understood and remembered. And he provides media training and presentation coaching for clients who need to tell their stories to reporters or in front of an audience. 303-594-8016 | jerry@JerryBrownPR.com.
Listen to Jerry’s Tips for Telling Your Story every Tuesday at 10:05 a.m., Mountain Time, on the Experience Pros Radio Show on KLZ 560AM in Denver or at www.560thesource.com on the Internet. Missed it on the air? Listen to the archived tips.