Storytelling Tips: Be a problem solver
Today’s tip from JerryBrownPR’s Storytelling Tips on the Experience Pros Radio Show
Listen to the Radio Version
By Jerry Brown, APR
Public Relations Consultant
Solving a problem or creating an opportunity are flip sides of the same thing. And doing one or the other — or both — for enough people to make a living is what keeps most of us in business.
So, help the rest of us clearly understand the problem you solve or the opportunity you create.
If it’s a problem I’m interested in solving or an opportunity I’m interested in taking advantage of, I’ll be interested in what you say.
If it’s a problem a lot of people are interested in solving or an opportunity a lot of people are interested in taking advantage of, a lot of people will be interested in what you say.
That’s my two cents’ worth. What’s yours?
Jerry Brown, APR, is a public relations professional and former journalist. He specializes in helping clients develop the content they need to tell their stories. He also helps them develop strategies for getting their stories heard, understood and remembered. And he provides media training and presentation coaching for clients who need to tell their stories to reporters or in front of an audience. 303-594-8016 | jerry@JerryBrownPR.com.
Listen to Jerry’s Tips for Telling Your Story every Tuesday at 11:05 a.m., Mountain Time, on the Experience Pros Radio Show on KLZ 560AM in Denver or at www.560thesource.com on the Internet. Missed it on the air? Listen to the archived tips.