Storytelling Tips: Be a generous tipper
Today’s tip from JerryBrownPR’s Storytelling Tips on the Experience Pros Radio Show
Listen to the Radio Version
By Jerry Brown, APR
Public Relations Consultant
Develop a reputation for being a generous tipper and you’re almost certain to get great service and a lot of attention whenever you visit any of your favorite establishments where the staff knows you and relies on tips.
Develop a reputation for being a generous tipper when telling your story and you’ll develop a following among people interested in what you do — and you’ll enhance your reputation as an expert in your field.
We’re all looking for ways to improve. And one of the ways we do that is by paying attention to tips from experts who offer advice about how to do things we want to learn how to do or become able to do better.
There was a time when newspapers were bigger and had more writers that I could count on seeing at least one “tips” story in any paper I picked up — “how to,” “five ways to” and so on. And while there aren’t as many of these stories as there once were, you’ll still find a lot of tips in newspapers, magazines and online.
The reason news organizations like stories that offer expert advice — tips — is they know their audience likes them.
So, follow their lead. Be a generous tipper when telling your story. If you offer good advice about things the rest of us want to know, you’ll get our attention. And you’ll build your reputation as an expert at what you do.
That’s my two cents’ worth. What’s yours?
Jerry Brown, APR, is a public relations professional and former journalist. He specializes in helping clients develop the content they need to tell their stories. He also helps them develop strategies for getting their stories heard, understood and remembered. And he provides media training and presentation coaching for clients who need to tell their stories to reporters or in front of an audience. 303-594-8016 | jerry@JerryBrownPR.com.
Listen to Jerry’s Tips for Telling Your Story every Tuesday at 11:05 a.m., Mountain Time, on the Experience Pros Radio Show on KLZ 560AM in Denver or at www.560thesource.com on the Internet. Missed it on the air? Listen to the archived tips.