Storytelling Tips: Be Trendy
Today’s tip from JerryBrownPR’s Storytelling Tips on the Experience Pros Radio Show
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By Jerry Brown, APR
Public Relations Consultant
Better yet, tell us how we can take advantage of a trend or avoid being hurt by it. That gives us information we can act on in a beneficial way.
We’re interested in trends because they show what other people are doing that we may want to do, too. If enough people are doing it, maybe they know something we don’t.
When kids started wearing backpacks to school, there were lots of stories about that because it was a new trend. Then came the stories about what to look for when shopping for a backpack. And then came the stories about the back problems kids were having and how to avoid them.
When summer comes, you can count on stories about new grilling techniques. And new fashions, of course.
What are the current trends in college majors? If you sell insurance, are there changes in the kinds of insurance people are buying? Why? Are people buying different kinds of cars? Buying more houses? Eating out more — or less?
If you have information about an emerging trend that would be useful or interesting to the rest of us, consider using it to tell your story. If the trend affects me, I’ll probably be interested. And if it affects a lot of people, a lot of people will be interested.
That’s my two cents’ worth. What’s yours?
Jerry Brown, APR, is a public relations professional and former journalist. He specializes in helping clients develop the content they need to tell their stories. He also helps them develop strategies for getting their stories heard, understood and remembered. And he provides media training and presentation coaching for clients who need to tell their stories to reporters or in front of an audience. 303-594-8016 | jerry@JerryBrownPR.com.
Listen to Jerry’s Tips for Telling Your Story every Tuesday at 11:05 a.m., Mountain Time, on the Experience Pros Radio Show on KLZ 560AM in Denver or at www.560thesource.com on the Internet. Missed it on the air? Listen to the archived tips.