Storytelling Tips: Make one less point


Storytelling Tip: Make one less point
Today’s tip from JerryBrownPR’s Storytelling Tips on the Experience Pros Radio Show
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By Jerry Brown, APR
Public Relations Consultant

Storytelling Tips: Make one less pointStorytelling Tips: Make one less pointWant to be more persuasive when telling your story? Make one less point.

A lot of us believe we can convince the rest of the world if we can just squeeze in one more point, one more reason why we’re right.

But most of the time you’ll be more convincing by making one less point, not one more.

Think of it as putting your story on sale. If you start out making five points to tell your story and cut it back to four, then you’ve put your story on sale for 20 percent off. We don’t have to work as hard to hear or read it.

And consider this: You start with five reasons supporting your message. Eliminate the weakest of the five. Your overall argument just got stronger, not weaker. If you add a point, the chances are it’ll be your weakest one. So, now you’re going downhill. Not a good direction when arguing your case.

So, make one less point. You’ll more convincing.

That’s my two cents’ worth. What’s yours?


Jerry Brown, APR, is a public relations professional and former journalist. He specializes in helping clients develop the content they need to tell their stories. He also helps them develop strategies for getting their stories heard, understood and remembered. And he provides media training and presentation coaching for clients who need to tell their stories to reporters or in front of an audience. 303-594-8016 |

Listen to Jerry’s Tips for Telling Your Story every Tuesday at 11:05 a.m., Mountain Time, on the Experience Pros Radio Show on KLZ 560AM in Denver or at on the Internet. Missed it on the air? Listen to the archived tips.

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