Storytelling Tip: 5 ways to get your story remembered
Today’s tip from JerryBrownPR’s Tips for Telling Your Story on the Experience Pros Radio Show
Listen to the Radio Version
By Jerry Brown, APR
Public Relations Counsel
Here are five things you can do to make it easier for the rest of us to remember your story:
Surprise me. We’re hard wired to notice things that surprise us. So, finding a way to surprise us will grab our attention. And the more interesting the surprise, the more memorable it is. A common mistake people make when telling their story is to make it too predictable.
Make it about me. Everybody’s favorite subject is me. One of the things I learned during my 20 years as a journalist is that news is about people and things that affect people. The more people affected, the bigger the story. That’s why a big storm hitting your city always leads the six o’clock news. It affects everyone. And the biggest story of all, no matter how mundane, is one that affects me.
Trigger my emotions. Emotional responses are stronger than purely intellectual ones. Find a way to tap into our emotions and we’re more likely to remember your story. But don’t overdo it. We don’t want you playing with our emotions simply for your personal benefit.
Keep it simple. The simpler your story, the easier it is to remember.
Make it concrete. Concrete examples are easier to remember that abstract ideas. So, if your story involves abstract ideas, using concrete examples that show what it means or how it works will make it easier to remember.
Jerry Brown, APR, is a public relations professional and former journalist. He specializes in helping clients develop the content they need to tell their stories. He also helps them develop strategies for getting their stories heard, understood and remembered. And he provides media training and presentation coaching for clients who need to tell their stories to reporters or in front of an audience. 303-594-8016 | jerry@JerryBrownPR.com.
Listen to Jerry’s Tips for Telling Your Story every Tuesday at 11:05 a.m., Mountain Time, on the Experience Pros Radio Show on KLZ 560AM in Denver or at www.560thesource.com on the Internet. Missed it on the air? Listen to the archived tips.