Storytelling Tip: Have someone else tell your story for you
Today’s tip from JerryBrownPR’s Tips for Telling Your Story on the Experience Pros Radio Show
Listen to the Radio Version
By Jerry Brown, APR
Public Relations Counsel
If I tell you I make the world’s greatest pizza and you ought to buy one, you’re probably a little skeptical.
But if I tell you Joe makes the world greatest pizza and you ought to buy one, you’re more likely to believe me and do what I say — unless you know Joe’s my cousin and I’m trying to help him sell more pizzas.
We’re all more credible when singing the praises of someone else than when we’re bragging about ourselves. That’s why word-of-mouth is so powerful when it comes to telling your story.
So, look for allies, supporters and friends who will help you tell your story. The less likely they are to be biased in their opinion, the more credibility they’ll have.
And I hate to admit it, but your skepticism about my pizza is probably well founded.
That’s my two cents’ worth. What’s yours?
Jerry Brown, APR, is a public relations professional and former journalist. He specializes in helping clients develop the content they need to tell their stories. He also helps them develop strategies for getting their stories heard, understood and remembered. And he provides media training and presentation coaching for clients who need to tell their stories to reporters or in front of an audience. 303-594-8016 | jerry@JerryBrownPR.com.
Listen to Jerry’s Tips for Telling Your Story every Tuesday at 11:05 a.m., Mountain Time, on the Experience Pros Radio Show on KLZ 560AM in Denver or at www.560thesource.com on the Internet. Missed it on the air? Listen to the archived tips.