Tell Me a Story. Make it About Me. Keep it Simple.
Listen to the Radio Version
By Jerry Brown, APR
Public Relations Counsel
That’s everything you need to know to get your message heard, understood and remembered.
Tell me a story
A story is nothing more than a narrative designed to help the rest of us remember your message and whatever facts you share with us to explain what you’re telling us and make it credible. A list of facts by themselves? Boring. And quickly forgotten. A list of facts pulled together within the narrative of a good story? More interesting. And more readily remembered.
As far as anyone knows, people have been using stories to share information since whenever humans developed the language skills to do so. Want your message heard understand and remembered? Then tell us a story that focuses on your message.
Make it about me
Everybody’s favorite subject is me. So, make your story relevant to your audience by making it about your audience. The simplest way to do that is to tell the rest of us something we care about or how you can help us. That part of your story that’s about you and how wonderful you are? That’s your favorite part of your story because it’s about your favorite subject — you. For the rest of us, it’s the least interesting part of your story. We want to know what you can do for us.
Keep it simple
The simpler your story the more likely it is to be remembered. It’s easy to take a simple story and make it complicated. People do it all the time. It’s harder to take a complicated story and simplify it. But that’s what you need to do with your story if you want the rest of us to hear it, understand it and remember it.
That’s my two cents’ worth. What’s yours?
Jerry Brown, APR, is a public relations professional and former journalist. He specializes in helping clients develop the content they need to tell their stories. He also helps them develop strategies for getting their stories heard, understood and remembered. And he provides media training and presentation coaching for clients who need to tell their stories to reporters or in front of an audience. 303-594-8016 | jerry@JerryBrownPR.com.
Listen to Jerry’s Tips for Telling Your Story every Tuesday at 11:05 a.m., Mountain Time, on the Experience Pros Radio Show on KLZ 560AM in Denver or at www.560thesource.com on the Internet. Missed it on the air? Listen to the archived tips.