Storytelling Tip: Be an expert
Today’s tip from JerryBrownPR’s Tips for Telling Your Story on the Experience Pros Radio Show
Listen to the Radio Version
By Jerry Brown, APR
Public Relations Counsel
And if you do or sell something I need, then I’m counting on your expertise. Because I want the best I can get for my money.
When it comes to telling your story there’s nothing more powerful than being an expert — and sharing your expertise with the rest of us who need your help. That’s why stories that offer tips are so popular with journalists. They know their readers or viewers are interested in useful tips about all kinds of things.
Becoming a recognized expert in your field is a worthy goal. But if you’re in a business that has a lot of competitors — and most of us are — then you won’t be alone. There are other experts, too. Then your challenge is to tell your story well enough that we do business with you — not with one of those other experts you’re competing with.
That’s my two cents’ worth. What’s yours?
Jerry Brown, APR, is a public relations professional and former journalist. He specializes in helping clients develop the content they need to tell their stories. He also helps them develop strategies for getting their stories heard, understood and remembered. And he provides media training and presentation coaching for clients who need to tell their stories to reporters or in front of an audience. 303-594-8016 | jerry@JerryBrownPR.com.