Storytelling Tip: Know when to shut up


Storytelling Tip: Know when to shut up
Today’s tip from JerryBrownPR’s Tips for Telling Your Story on the Experience Pros Radio Show
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By Jerry Brown, APR
Public Relations Counsel

Storytelling Tip: Know when to shut upToday’s tip is inspired by the end of campaign season: Know when to shut up. Or, more politely, when to keep quiet.

No matter how interested you are in the outcome of the election and no matter who you’re supporting, you probably won’t miss all those ads and robocalls.

Politicians are always going to campaign right up until election day. We expect that. And we expect them to keep pushing their message at us over and over and over. It’s the tone and the length of the campaigning that wears most of us down.

For most of us, there’s not a day set on the calendar when it will be time to quit telling our story. It’s an ongoing saga that won’t end until we leave the world of business.

But there are times when we’re better off keeping quiet. Or limiting what we have to say to things that don’t have anything to do with selling.

I’m a big advocate of telling your story clearly and often. Repetition is important because most of us won’t hear you the first time you deliver your message.

But we don’t want to be hounded by your message. And we don’t want you pushing yourself on us every time we see you.

So, tell your story. Tell it well. And tell it often. But know when it’s time to keep quiet. Or at least when it’s time to talk about something else. Sometimes silence really is golden.

That’s my two cents’ worth. What’s yours?


Jerry Brown, APR, is a public relations professional and former journalist. He specializes in helping clients develop the content they need to tell their stories. He also helps them develop strategies for getting their stories heard, understood and remembered. And he provides media training and presentation coaching for clients who need to tell their stories to reporters or in front of an audience. 303-594-8016 |

Listen to Jerry’s Tips for Telling Your Story every Tuesday at 11:05 a.m., Mountain Time, on the Experience Pros radio show on KLZ 560AM in Denver or at on the Internet.

1 Comment
  1. Great point, Jerry. One of the benefits of silence is the opportunity to listen to current & perspective clients.

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