Storytelling Tip: Your message is more than the words you say
Today’s tip from JerryBrownPR’s Tips for Telling Your Story on the Experience Pros Radio Show
Listen to the Radio Version
By Jerry Brown, APR
Public Relations Counsel
Your message also includes:
- The optics of your story. That includes photos and other images you use in telling your story. We’ve become a very visual society. Limiting your message to words alone will limit its visibility and its appeal.
- The tone of your story. What do you want to emphasize? Your professionalism? Your friendliness? Trustworthiness? The fact that you care? Your prices? Two companies in essentially the same business may tell their story quite differently because of the tone they choose.
- Who you are and what you do. If you’re in business, the words you use to tell your story are usually about attracting our interest, getting us to check out what you do or what you sell. But who you are and what you do are equally important to your message. If our experience in doing business with you doesn’t match your words, we probably won’t be back. And instead of recommending you to our friends, we may warn them to stay away.
That’s my two cents’ worth. What’s yours?
Jerry Brown, APR, is a public relations professional and former journalist. He specializes in helping clients develop the content they need to tell their stories. He also helps them develop strategies for getting their stories heard, understood and remembered. And he provides media training and presentation coaching for clients who need to tell their stories to reporters or in front of an audience. 303-594-8016 | jerry@JerryBrownPR.com.