Presentation Tip: Use props for visual support


Presentation Tip: Use props for visual support
Today’s tip from JerryBrownPR’s Tips for Telling Your Story on the Experience Pros Radio Show
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By Jerry Brown, APR
Public Relations Counsel

Presentation Tip: Use props for visual supportWant the rest of us to remember what you tell us during your presentation? Make it visual. And make it concrete.

One way to do both is to use props.

Giving an apple to the teacher is image all of us recognize — even if we haven’t ever done it.

So, some years ago, I had an executive who was giving a speech about supporting teachers place an apple on the lectern as he came up to speak.

He didn’t say anything about the apple. But everyone saw him put it there. And it was there, clearly visible to everyone in the audience, as he spoke.

When he got to his closing, he picked up the apple, mentioned the well-known tradition of giving an apple to your teacher, and — still holding the apple — made his pitch for supporting teachers.

A simple prop designed to pique the audience’s curiosity during the speech and help them remember the executive’s message when it was over. It worked because of its simplicity and its relevance to his message.

All of us know about using PowerPoint for visual support during a presentation — either because we’ve used it ourselves or seen others use it.

But props can serve the same purpose. And you can use them with our without PowerPoint.

A few things to keep in mind if you do use props: Make sure they reinforce your message. Make sure they don’t become a distraction. And make sure they aren’t dangerous.

That’s my two cents’ worth. What’s yours?


Jerry Brown, APR, is a public relations professional and former journalist. He specializes in helping clients develop the content they need to tell their stories. He also helps them develop strategies for getting their stories heard, understood and remembered. And he provides media training and presentation coaching for clients who need to tell their stories to reporters or in front of an audience. 303-594-8016 |

Listen to Jerry’s Tips for Telling Your Story every Tuesday at 11:05 a.m., Mountain Time, on the Experience Pros radio show on KLZ 560AM in Denver or at on the Internet.

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