Presentation Tip: Focus on making a single point
Today’s tip from JerryBrownPR’s Tips for Telling Your Story on the Experience Pros Radio Show
By Jerry Brown, APR
Public Relations Counsel
Your audience won’t memorize what you say. And, if you’re talking to them in person, they can’t hit the rewind or replay button to back your presentation up to watch it again.
So, it’s a good idea to keep it simple. And leave your audience with a single point they can remember and repeat.
Good PR is about creating memorable messages. It’s about creating and delivering a message so clear and compelling the rest of us will understand and remember it. Good presentations are about the very same thing.
You’ll need to share enough facts with us to explain what you’re telling us and make your message believable. But those facts are the supporting cast, not the star. Your message, the one thing you want us to remember and be able to repeat, is the star.
So, when making a presentation, focus on making a single point the rest of us will remember and be able to repeat.
That’s my two cents’ worth. What’s yours?
Jerry Brown, APR, is a public relations professional and former journalist. He specializes in helping clients develop the content they need to tell their stories. He also helps them develop strategies for getting their stories heard, understood and remembered. And he provides media training and presentation coaching for clients who need to tell their stories to reporters or in front of an audience. 303-594-8016 | jerry@JerryBrownPR.com.