Storytelling Tip: Use Anecdotes, Analogies and Examples
Today’s tip from JerryBrownPR’s Tips for Telling Your Story on the Experience Pros Radio Show
Listen to the Radio Version
By Jerry Brown, APR
Public Relations Counsel
Anecdotes humanize your story. Humanizing your story makes it more appealing to the rest of us — and more likely to get our attention. They make it more likely we’ll hear what you say. But go easy on anecdotes that paint you as the hero. And stay away from anecdotes that criticize or poke fun at someone else.
Analogies simplify your story. Analogies make it easier for the rest of us to understand your story, particularly when used to explain and simplify a complicated point. I learned to love analogies as a journalist and a speechwriter because they’re a quick way to explain things.
Examples help explain your story. Examples are also useful for complicated stories that are hard to explain or understand. Using examples to make an abstract idea concrete makes it more likely to be remembered.
Anecdotes, analogies, examples help get your story heard, understood and remembered. Use them regularly to tell your story.
That’s my two cents’ worth. What’s yours?
Jerry Brown, APR, is a public relations professional and former journalist. He specializes in helping clients develop the content they need to tell their stories. He also helps them develop strategies for getting their stories heard, understood and remembered. And he provides media training and presentation coaching for clients who need to tell their stories to reporters or in front of an audience. 303-594-8016 | jerry@JerryBrownPR.com.
Listen to Jerry’s Tips for Telling Your Story every Tuesday at 11:05 a.m., Mountain Time, on the Experience Pros radio show on KLZ 560AM in Denver or at www.560thesource.com on the Internet.