Storytelling Tip: Skip the Spin
Today’s tip from JerryBrownPR’s Tips for Telling Your Story on the Experience Pros Radio Show
Listen to the Radio Version
By Jerry Brown, APR
Public Relations Counsel
We all have. Chances are they’re practitioners of “spin.” Skip the spin if you want the rest of us to believe your story.
You’re entitled to a point of view — and to express it without presenting the other side. And it’s okay, when appropriate, to try to persuade us to buy what you’re selling.
But skip the spin. By that I mean don’t alter or misrepresent the truth to make your story sound better than it is.
As a public relations practitioner, I sometimes come across people who think my job is to make stuff up or bend the truth to convince the rest of you that stinky stuff smells like roses.
Not so. My job is to help my clients tell their story clearly and credibly to the audiences important to them. My job is to help them get their stories heard, understood and remembered.
But I prefer to skip the spin. Because it doesn’t matter what you say or how well you say it if the rest of us don’t believe you because we don’t trust you.
That’s my two cents’ worth. What’s yours?
Jerry Brown, APR, is a public relations professional and former journalist. He specializes in helping clients develop the content they need to tell their stories. He also helps them develop strategies for getting their stories heard, understood and remembered. And he provides media training and presentation coaching for clients who need to tell their stories to reporters or in front of an audience. 303-594-8016 | jerry@JerryBrownPR.com.
Listen to Jerry’s Tips for Telling Your Story every Tuesday at 11:05 a.m., Mountain Time, on the Experience Pros radio show on KLZ 560AM in Denver or at www.560thesource.com on the Internet.