Storytelling Tip: Be Authentic


Storytelling Tip: Be Authentic
Today’s tip from JerryBrownPR’s Tips for Telling Your Story on the Experience Pros Radio Show
Listen to the Radio Version

By Jerry Brown, APR
Public Relations Counsel

Storytelling Tip: Be Authentic

Today’s Storytelling Tip from JerryBrownPR

What’s the “secret sauce” of your story? It’s you. So, be yourself. Be authentic. Be real.

We all have stories to tell. And each of our stories is unique. I tell my story differently than you tell yours. And vice versa.

One reason we tell our stories differently is because our stories are different.

But even if we had the same stories to tell we’d tell them differently because we’re different from one another. We have different personalities. Different styles. Different perspectives about what’s important.

I offer a lot of tips about how to tell your story — on this blog, when working with clients and elsewhere. And following that advice will improve your chances of getting your story heard, understood and remembered.

But it doesn’t matter how well you implement the mechanics of telling your story if it isn’t authentically yours because it won’t have your secret sauce. And it’s your secret sauce that gives your story its soul and makes it special.

Authenticity also adds credibility. Think about the people you like and trust. Most of us are willing to forgive a few flaws in return for authenticity.

That’s my two cents’ worth. What’s yours?


Jerry Brown, APR, is a public relations professional and former journalist. He specializes in helping clients develop the content they need to tell their stories. He also helps them develop strategies for getting their stories heard, understood and remembered. And he provides media training and presentation coaching for clients who need to tell their stories to reporters or in front of an audience. 303-594-8016 |

Listen to Jerry’s Tips for Telling Your Story every Tuesday at 11:05 a.m., Mountain Time, on the Experience Pros radio show on KLZ 560AM in Denver or at on the Internet.

  1. Great tip, thank you. I think we often try to sound like and act like what we think our audience wants us to be. However, there is value in being ourselves.

  2. Thanks for another great post, Jerry. You can always feel the difference between authentic and phony in communications. What’s sad is when a great company with a great product loses authenticity in their marketing communications. It’s such a lost opportunity to resonate with current and future clients.

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