Be quotable if you want to be remembered
By Jerry Brown, APR
Public Relations Counsel
You can be clever, funny or outrageous if you want. But you don’t have to be. You just have to be interesting. Have something worth saying that helps reporters tell their stories and they’ll quote you more often than not.
You don’t talk to reporters? It doesn’t matter. The same idea applies to telling your story to any audience.
Reporters like good quotes because they know their audience, people like you and me, like them. A quotable quote is an easily remembered way of saying something well. Be quotable when talking to reporters and you’ll be quoted. Be quotable when talking to the rest of us and you’ll be remembered.
If I have a not-so-quotable statement from a client I know wants to be quoted, I ask them three questions:
What are you really trying to say? It’s amazing how often what they’re saying bears little resemblance to what they’re trying to say. Say what your really mean and it’s usually much clearer and quotable than the watered-down version.
Why will the audience you’re trying to reach care? Unless you say something that’s interesting to your audience, what you say probably won’t be remembered.
Do you really want to be quoted? I ask this question even when I know the answer is yes to get clients to think about what it will take to be quoted. It helps them understand the need to be quotable.
Is your message being ignored? Ask yourself the three questions listed above and work to make what you say more quotable.
That’s my two cents’ worth. What’s yours?
Jerry Brown, APR, is a public relations professional and former journalist. He specializes in helping clients develop the content they need to tell their stories. He also helps them develop strategies for getting their stories heard, understood and remembered. And he provides media training and presentation coaching for clients who need to tell their stories to reporters or in front of an audience. 303-594-8016 | jerry@JerryBrownPR.com.