Telling Your Story: Create a Moment
By Jerry Brown, APR
Public Relations Counsel
Your audience won’t remember all the “facts” you throw at them. If they remember anything at all they’ll remember the one most compelling thing you say. The more compelling and the more memorable, the more likely they are to hear it and remember it.
Far too many companies are timid when it comes to telling their story. And they focus too much attention on little details that have nothing to do with their success in telling that story.
So, when it’s time to tell your story start by figuring out how to create a moment for your audience. That’s the key to getting remembered. Everything else is filler.
That’s my two cents’ worth. What’s yours?
Jerry Brown, APR, is a public relations professional and former journalist. He specializes in helping clients develop the content they need to tell their stories. He also helps them develop strategies for getting their stories heard, understood and remembered. And he provides media training and presentation coaching for clients who need to tell their stories to reporters or in front of an audience. 303-594-8016 | jerry@JerryBrownPR.com.