Telling Your Story: You Know Too Much
By Jerry Brown, APR
Public Relations Counsel
Why? Because we’re all tempted to include too much information in our stories.
It’s easy to take something that’s simple and make it complicated. People do that all the time.
It’s much harder to take something that’s complicated make it simple. And some people resist doing it. They equate simplifying your story with dumbing it down.
I’m not suggesting you dumb down your story. I am suggesting you simplify it.
Pare your message down to its essence. And craft it in a way that will attract our interest.
All those facts you want to share all at once right at the start?
Save them to share over time, once you know what part of your story we’re interested in exploring.
That’s my two cents’ worth. What’s yours?
Jerry Brown, APR, is a public relations professional and former journalist. He specializes in helping clients develop the content they need to tell their stories. He also helps them develop strategies for getting their stories heard, understood and remembered. And he provides media training and presentation coaching for clients who need to tell their stories to reporters or in front of an audience. 303-594-8016 | jerry@JerryBrownPR.com.