Telling Your Story: So What?
By Jerry Brown, APR
Public Relations Counsel
But there’s another question that’s even more important: So what?
Telling me “what” provides information. But why should I care? That’s the “so what” of your story. And if you can give me a compelling reason to care, I’ll pay close attention to what you have to say — and maybe buy what you’re selling.
So cover the five W’s when telling your story. Otherwise, the rest of us may feel like you left us dangling without the information we need to fully understand what you’re saying.
But the money question — our reason for caring — is: So what? Include a compelling answer to that question in your story whenever you can.
That’s my two cents’ worth. What’s yours?
Jerry Brown, APR, is a public relations professional and former journalist. He specializes in helping clients develop the content they need to tell their stories. He also helps them develop strategies for getting their stories heard, understood and remembered. And he provides media training and presentation coaching for clients who need to tell their stories to reporters or in front of an audience. 303-594-8016 | jerry@JerryBrownPR.com.