Telling Your Story: Everybody’s Favorite Subject
By Jerry Brown, APR
Public Relations Counsel
I don’t know your name, what you do for work or fun, where you live. Your preference in clothes, books, food, politics or religion? Not a clue.
But I do know this: Your favorite subject is you. Just as my favorite subject is me. That’s something we all share. No matter how much we care about others or how much we do for them ultimately we’re interested in what works for ourselves.
Everybody’s favorite subject is me. It’s important to keep that in mind when telling your story.
You want to be heard, understood, appreciated and loved. We all do. So, that part of your presentation where you wax eloquent about how great you are? It’s your favorite part. Not so much for the rest of us.
We want to know what you can do for us, learn something useful to us or be entertained. If we’re thinking about hiring you, we need to know something about your experience and skills. But it’s still not about you. It’s about what you can do for me if I hire you.
If your story focuses on you, the rest of us aren’t very likely to hear it – or remember it if we do. But make your story about me – which is to say about something I want or need to know – and you’ll have my attention. If you do a good job of organizing what you have to say in a way that tells an interesting story and if you keep it simple, then there’s a good chance I’ll hear what you say, understand what you say and remember what you say.
The bottom line? Don’t let your desire to be heard, understood and remembered get in the way of actually getting heard, understood and remembered by making your story about you. Tell me a story. And make it about me.
Jerry Brown, APR, is a public relations professional and former journalist. He specializes in helping clients develop the content they need to tell their stories. He also helps them develop strategies for getting their stories heard, understood and remembered. And he provides media training and presentation coaching for clients who need to tell their stories to reporters or in front of an audience. 303-594-8016 | jerry@JerryBrownPR.com.